The Trouble with Predicting the Future (and What to Do Instead)
Every era produces its own breed of oracle. Ours prefers frameworks to prophecy, and Roger Spitz makes a compelling case for why that’s the right instinct.
Disrupt with Impact: Achieve Business Success in an Unpredictable World (Kogan Page) operates from a premise worth examining: that the companies thriving through disruption aren’t the ones that predicted it correctly, but the ones that built the capacity to respond. Spitz, who chairs the Disruptive Futures Institute and has been named one of the Top 15 Futurists Worldwide, has structured his argument around two interlocking tools. The Disruptive Thinking Canvas offers a way to map the forces acting on a business. The AAA framework (Antifragile, Anticipatory, Agility) provides the operational grammar for responding to those forces.
What separates this from the usual business-book fare is the texture. The San Francisco Book Review, awarding it 4.5 stars, observed that the book is “packed with practical and realistic advice that is presented in a conversational and approachable style.” That combination matters. Too many books in this genre choose either accessibility or rigor, rarely both. Spitz seems to understand that useful ideas need to be readable to travel.
The book is structured in short, self-contained sections, each loaded with examples drawn from actual business scenarios. The SFBR review noted it offers “a step-by-step approach to embracing and driving the kinds of changes that a business requires in order to thrive.” Kirkus praised its range. BookTrib called it “pure gold,” which is effusive but not unearned: the book has collected a Foreword Indies win, a Chanticleer first place, and a Readers’ Favorite bronze, among other recognitions.
The question a book like this ultimately has to answer: does it give the reader something they can carry out of the text and into a Monday morning meeting? Spitz’s frameworks suggest yes. The writing stays close to the ground, the advice carries across industries, and the structure invites re-reading specific sections rather than demanding a cover-to-cover march. For readers interested in how strategic thinking adapts to uncertainty, this book earns its shelf space.
Get your copy: Disrupt with Impact on Amazon (https://www.amazon.com/dp/B0D8LMHFZJ/?tag=book-links-20)
What reviewers are saying:
“Written in bite-sized sections that are packed with information and feature plenty of real-world examples” — San Francisco Book Review (https://sanfranciscobookreview.com/product/disrupt-with-impact-achieve-business-success-in-an-unpredictable-world/)
“A well-illustrated and wide-ranging new approach” — Kirkus Reviews
About Roger Spitz
Roger Spitz is Chair of the Disruptive Futures Institute and Founder & CEO of Techistential. A headline keynote speaker at MIT Technology Review’s EmTech (São Paulo, 2025), he is ranked among the Top 15 Futurists Worldwide by Global Gurus. More at thrivingondisruption.com (https://www.thrivingondisruption.com/disrupt-with-impact).